All living things depend on water to survive, grow and reproduce. It is a natural resource with uses in agricultural, industrial, household, recreational and environmental activities. In countries with developed water capture systems, we often assume that the abundant supply of water will always be there. That’s a dangerous approach and also shows a lack of awareness of those who struggle each day to find the water they need.
97% of the water on the Earth is salt water while only 3% is fresh water; slightly over two thirds of this is frozen in glaciers and polar ice caps. The remaining unfrozen fresh water is found mainly as groundwater, with only a small fraction present above ground or in the air.
Growing demand and changing rainfall patterns have led to a steady decrease in the supply of groundwater. This depletion is occurring most prominently in Asia, South America and North America with governments seeing a pressing need to control this vital resource.
In addition, sustainable management of water resources (including provision of safe and reliable supplies for drinking water and irrigation, adequate sanitation, protection of aquatic ecosystems, and flood protection) poses enormous challenges in many parts of the world.
Competition for water has increased greatly. In fact, it has become even more difficult to balance the competing demands for water whether for human consumption, food production, ecosystems and other uses. The control and distribution of water frequently involves contradictory and complex problems. Approximately 10% of the worldwide annual run-off is used for human necessities. Several areas of the world are flooded, while others have such low rainfall that human life is almost impossible. As population and development increase, raising water demand, the likelihood of problems inside many countries and regions increases, as competition to secure supplies grows.
Over the past 25 years, politicians, academics and journalists have frequently predicted that disputes over water would be a source of future wars.
In 2025, water shortages will be more prevalent in poorer countries where resources are limited and population growth is rapid, such as the Middle East, Africa, and parts of Asia. By 2025, large urban and peri-urban areas will require investment in new infrastructure to provide safe water and adequate sanitation. This suggests growing competition and conflicts with agricultural water users, who currently consume the majority of the water used by humans.
At Kind Luxury we believe every living being on this earth is entitled to the same access to fresh clean water. It should never be treated as a commodity for and controlled by only the few.